The Consultant's Email Course on Branding
The Consultant's Email Course on Branding is built to help consultants and freelancers curate better brands for their clients through a more meaningful and intentional approach.
This two-week email course will detail the importance of a brand built on meaning, how to apply the why of an organization or business, and how to make the best strategic decisions. We will show examples of branding and rebranding for various organizations at different stages in their lifecycle.
Whether you're just getting started or ready to take the next step, The Consultant's Email Course on Branding will lead the way.
Every day for two weeks, we will deliver writings, strategies, exercises, and examples to your inbox to help you build a stronger brand for your clients.
+ Introduction to branding with purpose
+ Working with purpose-driven clients
+ Kicking off a project
+ Discovering the why
+ Storytelling and storylistening
+ Defining purpose, vision, and mission
+ Crafting core values
+ Defining audience personas
+ Figuring out the brand's character
+ Developing an aesthetic
+ Determining language that is off limits
Making it Happen:
+ Curating a mood board
+ Producing concepts and final results
+ Delivering products and training clients