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Curated Toolkit for Branding

This 12-module digital toolkit comes with readings, worksheets, suggestions for exercises, and guidance on workshops to facilitate while on your branding journey.
$ 69.00 USD
$ 59.00 USD
$ 59.00 USD
DETAILS

Whether you’re an entirely new effort still determining your brand, a century old organization looking for a refresh, or somewhere in between, this toolkit will walk you through that process.

This 12-module digital toolkit takes a dive into the identity of your organization and why it exists, tackling not just what the world sees, but your internal brand built on purpose and discernment.

If you are eager to facilitate your organization’s branding process, this toolkit makes it a breeze.

TOPICS COVERED

This 12-module digital toolkit comes with readings, worksheets, suggestions for exercises, and guidance on workshops to facilitate while on your branding journey.

  1. Introduction
  2. Rebrand vs. Refresh
  3. Storytelling
  4. Purpose, Vision, Mission
  5. Core Values
  6. Words & Terms
  7. Personas
  8. Character
  9. Voice & Tone
  10. Design
  11. Launch
  12. Rally Support
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