Cultivating Giving Package
Over the past decade, we have been fortunate to work with dozens of nonprofits and socially-focused organizations at different stages of their lifecycles. During this time, we have seen how critical purpose is to the work being done, but also to how these organizations go about telling their story and sharing it with the world.
The Cultivating Giving Package consists of a one-on-one video consultation, guidance, and deliverables to make your Giving Tuesday and year-end giving a success.
It is that time of year again! Giving Tuesday is fast-approaching and year-end giving campaigns will begin in the blink of an eye.
+ Module 1
Video Consultation: Storytelling Workshop
Spend time with Purpose Craft Co-founder, Sarah Obenauer. In this Storytelling Workshop, we will walk through exercises getting down to the purpose of your organization. We will explore your why, key stories and themes of your work, and unwrap what makes your organization unique. We will also dig into your organization's character and audience. All of this information will be used to guide our advice and deliverables for your organization's year-end giving campaign.
+ Module 2
Deliverable: Our Story & Theme
We will discern and craft the language surrounding your organization to best tell your story, focus on your purpose, and showcase the unique aspects of what you do. This copy can be used on your website, your blog, across social media, and in any other materials that you produce. We'll work with you to create a compelling campaign theme to accompany your story.
+ Module 3
Deliverable: Email Pitch
We all receive dozens, if not hundreds, of emails each day. A concise and compelling email pitch is absolutely necessary to stand out and connect with others in a meaningful way. We will create an impactful email pitch that you can tweak and use for each audience as you fundraise.
+ Module 4
Deliverable: Marketing Channels
We will assess and analyze existing marketing channels (from social media to website and beyond) and make recommendations on which channels to utilize and optimize for specific target audiences.
+ Module 5
Deliverable: Marketing Tactics
We will explore your strategy and marketing channels to hone in on actionable marketing tactics. These tactics will be flexible to allow you to alter and adjust for your year-end giving campaign and into the future.
+ Module 6
Deliverable: Social Media Templates
Social media is a popular medium for fundraising, but each platform is just a little bit different in how it shows your posts. We will create 3-4 specific, targeted, and on-brand social media templates in Canva that you can edit and use for your upcoming year-end giving campaign. These will be inspired by your organization, campaign theme, audiences, and fundraising goals.