Brand character is something that is often lost or forgotten. It is easy to dismiss it when you’re fighting to improve your community or getting your organization off the ground, but your brand character is what will help you stick out.
This free digital workshop guide will walk you through leading an exercise (virtual or in-person) to determine your brand's character.
Developing your organization’s character requires you to take a step back and think of it as a person.
Brand character is the humanlike attributes and qualities that give your organization its unique personality. Having a defined character makes it easy to land on decisions regarding language and aesthetic.