Qualtrax is a technology company building compliance software for a variety of industries including forensic labs and medical examiners, testing labs, energy and utilities, manufacturing, and more. They aim to help businesses and people making critical contributions to society who, as a result, face heavy compliance burdens.
Qualtrax needed a trade show set up that was striking enough to capture the attention of conference attendees quickly zipping around.
This 10x10 booth was designed with the largest and most impactful market in mind – laboratories. The monitor and the counter in the back are used for product demonstrations. The bar is the front contains storage for giveaway items and literature in addition to acting as a meeting spot for sales representatives and potential customers.
Because of the variety of audiences Qualtrax has, they needed a trade show booth design that was flexible to modifying content without altering the overall design. The booth allows sales team members to replace individual panels and remove panels as needed for space.
In addition to the booth, the panoramas were designed specifically for each industry. These were created to be portable and unique as attendees travel back to their hometowns and into their offices.
While working with Qualtrax Marketing, we executed email marketing campaigns, designed print and digital marketing materials, managed social media accounts, and oversaw a website redesign project using WordPress.
As a software product in the B2B space, the marketing needs of Qualtrax included attending a variety of trade shows and conferences to engage one-on-one with their audiences and those purchasing the product.