Make a Mark is an organization leading 12-hour design and development marathons benefitting local humanitarian causes across the globe. It was born out of the need and desire to bridge the gap between the nonprofit community and the creative community.
The purpose is simple: to provide resources and foster an environment where community organizations and visual communicators can engage with one another to better our world.
The Make a Mark “make-a-thons” were developed for one community in Virginia, but after a few years, there became a clear desire and need in other communities around the world – including New York City, San Francisco, and Brussels.
Each chapter is led by a site leader who is then resourced and guided by Make a Mark leadership. Part of this resourcing is the Make a Mark Field Guide, which began as a simple PDF and files in a Google Drive. In 2019, we transformed this static field guide into an online portal. This portal allows for leadership to make quick adjustments that are instantly updated and gives site leaders access to up-to-date and searchable information.
We currently run all of the design, development, and marketing for Make a Mark global. This began with the rebranding of Make a Mark in 2017. The initial logo for Make a Mark had a regional focus, but as the programming and the reach of the organization grew, a rebrand was necessary.
We wanted to create something timeless and representative of the community. Each group (makers, nonprofits, and community) represents a circle in a Venn diagram and the place where these three circles meet is where Make a Mark lives. That shape, where everyone meets, is the focal point of the new brand.
Make a Mark was conceptualized by Purpose Craft creators, Sarah and Alexander Obenauer, in 2014. Sarah and Alexander oversee operations of Make a Mark globally by providing resources and guidance to site leaders in each city, while still coordinating and running the Chattanooga chapter.
After operating in only one region (Roanoke - Blacksburg) from 2015 to early 2017, expansion began and a rebrand was needed. It was time to rethink the aesthetic and the language used to fit the diverse audience.